Hospitality as Horizon In Asia, the luxury hotel is more than a place to sleep—it is a stage for power, society, and memory. The past two years have seen an extraordinary wave of new openings, each vying to redefine what exclusivity looks like for a region where discerning travelers are no longer impressed by marble lobbies alone. Today, to open a hotel at the top end of the market is to set a cultural marker, one that speaks not only to global visitors but also to Asia’s own